At a glance
Gift giving is not limited to one holiday or one relationship. The latest available national surveys show shoppers spreading meaningful purchases across partners, family, friends, coworkers and the moments they share together.
Each statistic below links to the primary source that published it. Expected spending figures are survey forecasts, not final retail-sales totals.
Current U.S. gift-giving data
All figures below are from sources published in 2025 or 2026, using the latest release available for each occasion.
Valentine’s Day spending
U.S. consumer spending for Valentine’s Day is expected to reach $29.1 billion in 2026.
Source: National Retail Federation, January 27, 2026 ↗Average Valentine’s budget
Shoppers expect to spend an average of $199.78 on Valentine’s Day gifts in 2026.
Source: National Retail Federation, January 27, 2026 ↗Gifts for friends
One-third of consumers plan to buy Valentine’s Day gifts for friends, representing $2.4 billion in expected spending.
Source: National Retail Federation, January 27, 2026 ↗Online Valentine’s shopping
Online is the top planned destination for Valentine’s Day purchases, chosen by 38% of shoppers.
Source: National Retail Federation, January 27, 2026 ↗Mother’s Day spending
Consumers are expected to spend $38 billion for Mother’s Day in 2026.
Source: National Retail Federation, May 4, 2026 ↗Average Mother’s Day budget
The average planned Mother’s Day spend is $284.25 per person in 2026.
Source: National Retail Federation, May 4, 2026 ↗Father’s Day spending
U.S. Father’s Day spending is expected to reach $27.9 billion in 2026.
Source: National Retail Federation, June 10, 2026 ↗A gift that stands apart
For Father’s Day shoppers, 44% say finding a gift that feels unique or different matters most.
Source: National Retail Federation, June 10, 2026 ↗Gifts that make a memory
Thirty-four percent of Father’s Day shoppers say a gift that creates a special memory is most important.
Source: National Retail Federation, June 10, 2026 ↗December online retail sales
Electronic shopping and mail-order houses recorded an estimated $146.6 billion in U.S. retail sales in December 2024, the year’s highest monthly total.
Source: U.S. Census Bureau, December 16, 2025 ↗Methodology and sources
This page collects publicly available U.S. data from the National Retail Federation and the U.S. Census Bureau. National Retail Federation figures are reported survey expectations for the named occasion. Census figures are reported retail estimates. We preserve the source’s stated year and measure rather than combining unlike data.
- National Retail Federation, Valentine’s Day Spending Expected to Reach New Records ↗Published January 27, 2026. Used for Valentine’s Day spending, average budget, recipients and shopping-channel figures.
- National Retail Federation, 2026 Mother’s Day shopping plans ↗Published May 4, 2026. Used for Mother’s Day expected spending and average budget.
- National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion ↗Published June 10, 2026. Used for Father’s Day spending and gift-selection priorities.
- U.S. Census Bureau, The 2025 Winter Holiday Season ↗Published December 16, 2025. Used for the December 2024 electronic-shopping and mail-order retail-sales estimate.
Cite this page
Underwood Creations. “U.S. Gift-Giving Statistics 2026.” Updated October 27, 2026. https://underwoodcreations.store/gift-giving-statistics
Underwood Creations is not the original publisher of these figures. Please refer to the linked source for survey methods, definitions and any later revisions.
